Marketing Analytics Group (MARG)
At the Marketing Analytics Group (MARG) at Gies College of Business, we are a team of researchers focused on creating new research in marketing using quantitative methods.
Deciphering Data
We conduct large-scale field experiments, quasi-experiments, and propose methods to discover insights in unstructured data, such as video, text, and granular movement trajectories of consumers.
Involving Learners
We create opportunities for
undergraduate and graduate students to get involved in research projects
with a view to generating future interest and skills in conducting
research.
Developing Outreach
We also develop new teaching materials for making
analytics accessible to those without programming backgrounds and also
teach online via Coursera.